Help CenterPlatform · Outbound

Campaigns

Review campaigns, audit counted and excluded response records, set Send share, and configure outreach before activation.

Updated Aug 21, 2026 8 steps 5 questions answeredOpen this page in the platform
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Overview

Campaigns is the selected client's outbound control center. Review readiness, set Auto-Cadence Send share, and configure campaigns before activation. The Responses number is now an audit control that separates genuine human replies from automated or system messages and exposes the records behind the metric.

How to use this page

  1. Select the client and campaign view

    Choose a client, then use Active for active non-archived campaigns or All for every non-archived campaign allowed by your role. Show Archived adds archived rows. The summary shows contacts, active campaigns, meetings set, and conversion rate.

  2. Review campaign activity

    Use each row to review SDR, contacts, calls, emails, responses, today's sends, meetings, status, creation date, Send share, and actions. Search narrows the list by campaign name or SDR.

  3. Open the response audit

    Select the underlined number in Responses, including zero, to open that campaign's Response audit. The header shows Counted responses, Excluded automated, and all Attributed records, plus the reporting window, timezone, attribution rule, inclusion rule, deduplication rule, and excluded classifications.

  4. Inspect counted and excluded records

    Use All attributed, Counted, or Excluded. Each row shows whether it counted, contact and company, subject and preview, full message text when available, mailbox folder, received time, classification, exclusion reason, sequence attribution, message id, thread id, RFC id, and inbox id. Use Previous and Next when there are more than 50 records.

  5. Understand the response count

    Counted responses are campaign-attributed human inbound messages deduplicated by Gmail message id. Shwarming, Auto Reply, Internal, Out Of Office, Undeliverable, Ignore, Ignore Contact, and Ignore Global records stay visible in Excluded but do not increase the client-facing response total.

  6. Set Send share

    Authorized campaign managers can choose Standard share (1x), More volume (2x), High volume (5x), Very high volume (10x), or Send first. Shares divide eligible shared-sender capacity. They are not daily limits and do not bypass mailbox limits, warming, pacing, send windows, or safety checks.

  7. Create and configure a paused campaign

    Select New Campaign, name it, assign an SDR when available, and configure optional email sections. New campaigns start paused with no contacts. Open the campaign to prepare copy, sender settings, contacts, and dialing rules before activating it.

  8. Use campaign actions carefully

    Open a row to review the campaign, copy it when allowed, pause or activate it, or archive it when it leaves the active workspace. Campaign Diagnostics is read-only and does not change enrollments or settings.

What the buttons do

Responses number
Opens the campaign Response audit for counted and excluded attributed messages.
All attributed / Counted / Excluded
Filters the Response audit without changing the campaign metric.
View message text
Expands the stored message body for an audit row when available.
Previous / Next
Moves through Response audit pages of up to 50 records.
Active / All / Show Archived
Controls which campaign statuses appear in the list.
Search campaigns
Narrows the current view by campaign name or SDR.
Send share
Sets the relative Auto-Cadence allocation for eligible campaigns sharing a sender.
New Campaign / Create Paused Campaign
Creates a campaign in a safe paused state for configuration.
Campaign Diagnostics
Shows read-only readiness signals.

Common questions

Attributed includes automated and system messages tied to the campaign. Those records remain auditable but excluded classifications do not increase the client-facing response count.
Shwarming, Auto Reply, Internal, Out Of Office, Undeliverable, Ignore, Ignore Contact, and Ignore Global.
No. The audit is read-only.
It changes how eligible Auto-Cadence campaigns divide shared sender capacity. It does not change mailbox limits or safety checks.
No. They start paused and empty so they can be configured and reviewed first.
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